HISTORY
“There is no future without innovation, and every day it’s important to pursue uniqueness and beauty”
Our history
ITALFORNI, a company with a modern and dynamic character, operates in a highly specialized way in the field of electric and gas ovens. The company, backed by forty years of experience, pays meticulous attention to every construction detail, using the best materials available on the market. The production is divided into a range of models that are aimed at the Pizzeria, Bakery, Pastry, Gastronomy and Industrial Tunnel ovens fields.
ITALFORNI has always been successfully engaged in advanced ovens for ceramics, porcelain and glass bending. The company proposes itself as a technologically forward-looking, dynamic and efficient structure, perfectly capable of responding to every type of professional need, through the quality of its products.
Renewed values and tradition
Our vision towards the future
1978
1985
1996
2005
2019
Past, present
and future.
ITALFORNI was born in Pesaro in 1978, thanks to the courage and passion of Bruno Ricci and Branislav Pagani, the two founding partners. Together they create an artisan company specializing in the production of electric and gas ovens for the professional field. Initially, the core business was concentrated in the ovens for the processing of ceramics, glass and porcelain, but the great potential of the rapidly expanding HO.RE.CA field is immediately understood, specializing the production on ovens for food baking.
In 1997 Andrea Ricci, Bruno’s son, became General Manager and together with his brother Roberto, Production Manager, they initiated a phase of managerialization and international expansion of the company by investing in innovation and design.
The strategy changes through a series of investments in numerous new products, which lead the company to expand internationally, through a capillary agents and distributors network. Succession of goals, excellent results and important projects has led Italforni to join the world of WAICO, the White Art Italian Companies.
Andrea Ricci and AD Waico
Andrea Ricci
Roberto Ricci
Bruno Ricci
Branislav Pagani
The evolution of Italforni
2022
ITALFORNI BY WAICO. ITALFORNI has join WAICO, White Art Italian Companies, a group born from the union of leading Italian companies in the bakery, pizza & pastry sector that develops professional equipment.
2021
NEAPOLITAN PIZZA OVEN. The company, with forty years experience, develops a new oven for cooking Neapolitan pizza with an unique and high-performance design.
2019
NEW BRAND IDENTITY. Under the creative direction of Matteo Beraldi, the company renews its brand identity, with a current and modern language, following the evolution of the market.
2018
40 YEARS OF ITALFORNI. International expansion and constant growth lead the company to be among the production leaders of industrial ovens for the HO.RE.CA.
2012
BULL THE 1st DESIGN OVEN. The BULL comes from the pencil of Raffaele Gerardi, the first design oven in the pizza world, completely covered in tempered glass.
1997
GENERATIONAL CHANGE. The new executive board brings innovation and changes, both from a commercial and production point of view, focusing on design and quality.
1988
MODULAR DECK OVEN EURO. Investments are made in the food sector and the modular deck oven EURO born, which has the possibility of stacking up to 3 baking chambers.
1984
HEADQUARTERS EXPANSION. Production increases steadily, year after year and it’s decided to move to a new location to expand the development of new products.
1978
ITALFORNI BORN. Company with a modern and dynamic character, it operates in highly and specialized way in the field of electric and gas ovens.
INNOVATION, PERFORMANCE,
DESIGN ed RELIABILITY
are the cornerstones that inspire the company in the creation of its products, guaranteeing its customers always and only the highest quality standards.
Professional cooking arround the world
The company operates successfully both in Italy and abroad, distributing its
products in Europe, Middle East, Far East, North Africa and North America.
7%
ANNUAL
AVERAGE
TURNOVER
GROWTH
70%
EXPORT
TURNOVER
5%
RETURN
ON
INVESTMENT
The internationalization of the company has been a constant and ambitious process carried out by the second management generation, which has always believed in Made in Italy and its values such as beauty, creativity and innovation. This intuition has led the company to an average of constant annual growth of over 7%.
70% of turnover derives from exports which continue to grow especially in rapidly expanding countries in the HO.RE.CA sector, such as Russia and the Middle East, as well as a solid presence of ITALFORNI in North and South America. 5% of the turnover is re-invested in research and development to offer customers always current and future-oriented solutions.
Italforni gets the cribis prime company
It is with great pride and a little emotion that we share this new important recognition conferred on us by CRIBIS D&B – an organisation that operates globally in the Business Information field and which collects reports on over 200 million companies in 230 Countries – which, on 23 October 2020, granted us the coveted Cribis Prime Company certificate, an invaluable reference that attests our company’s high economic/commercial reliability.
This recognition by CRIF Group, one of the global leaders in the management of credit information systems, business information, and credit management solutions, is assigned to just 3% of approximately 5 million Italian companies.
This new recognition comes as a confirmation of the fact that ITALFORNI is one of very few Italian companies that are in a position to offer the highest degree of commercial reliability to their partners.
“Now more than even before – confirmed Andrea Ricci, CEO of ITALFORNI – I am proud to point out that this important recognition is the result of the passion and professionalism of all our employees, associates, and partners, who, every day, help us to promote Italian know-how through quality products. Despite the rather complex nature of this period, I am certain that the excellent work we have been doing will allow us to face future challenges with strength and enthusiasm”.
Caruso®️ certified by the Associazione Vera Pizza Napoletana
Caruso®️ oven has received the prestigious AVPN certification, as a product approved and certified by the Associazione Vera Pizza Napoletana.
The brand promotes and protects, in Italy and all around the world, the real Neapolitan pizza and certifies that our Caruso®️ oven complies with the international AVPN specification for baking this great excellence of the Neapolitan gastronomic tradition.
Caruso®️ has obtained this prestigious recognition thanks to its characteristics as an electric Neapolitan pizza oven which offers the same performance as a traditional wood fired oven, with a maximum temperature of 530°, as well as:
- use of the best materials and construction components
- maximum performance with minimum consumption
- plus which guarantee better baking efficiency and quality during maximum use.
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